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Regent Street Retail Opps

Looking after the brand, collateral and promotional materials for one of the main shopping streets at the core of London. Quality.Heritage.Style.Success

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Small Back Room has looked after the Regent Street brand identity for over a decade.

During my time at Small Back Room my role included looking after or overseeing a variety of printed and digital materials as brand guardian of The Crown Estate and Regent Street brands. This included producing designs for offices, retail, living and management offers. Briefs ranged from producing brochures to hoardings for areas of redevelopment along the street.

One of the main pieces of collateral produced every year is a piece of editorial design to send out to all the current retailers on Regent Street to let everyone know who their neighbours are and some interesting facts and figures about the street. This edition moved more towards a lexicographical style (A-Z of Regent Street) merged with fashion editorial design to reflect the essence of Always.Different. Also included every year is a retail map of Regent Street. This year’s was a foldout separate from the brochure, both contained within a bespoke slipcase.

Work Completed Whilst at: © Small Back Room

 

 

 

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